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KELLOGG, Will Keith [1860-1951] -- American businessman, breakfast cereals

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Wiki: Will Keith Kellogg Wiki

Founder of the giant American breakfast cereal empire, "Kellogg's of Battle Creek", he was for many years earlier in the shadow of his eccentric and flamboyant elder brother, Dr. John Harvey Kellogg.

In the early days, he actually personally signed each box of cereal so his customers could be sure they were getting the genuine article and not one his many imitators.  -30-
 

Chronology

1874
Quits school ć 14 to sell brooms for his father
1878
Takes a position with his elder brother, the flamboyant Dr. John H. Kellogg, in the Battle Creek Sanitarium
1890s
The brothers experiment with whole grain breakfast foods, finally hitting on a rolled and toasted wheat mash product, which they begin to sell by mail order
1900
Growing mail order business becomes the Sanitas Food Company
1900s
Will continues to experiment and develops a rolled and toasted corn flake product
1906
Will organizes the Battle Creek Toasted Corn Flakes Company; Kellogg's Corn Flakes available to the general public
1907
Introduction of Kellogg's Toasted Corn Flakes
1909
Very first cereal premium offered: The Funny Jungleland Moving Pictures Booklet available with the purchase of 2 packages. The offer was available for twenty-three years!
1925
Renamed his company the W.K. Kellogg Company
1929
Uses his now huge fortune to endow the W. K. Kellogg Foundation as one of the country's foremost philanthropic institutions
1930
W.K. Kellogg Child Welfare Foundation established

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Bookmarks:2003-06-11 10:25:36

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